What is Grünermann?
Grünermann ABH Inc. is a small life-sciences/biopharmaceutical company that aims at assisting health care professionals in accessing medicines currently unavailable or limited in Canada.
The name, Grünermann ABH Inc., represents the“Green Man”, which symbolizes rebirth, growth and many natural deities from various cultures.
It is for this reason that I drew inspiration from leaves for the logo, drawing associations to the “Green Man”. I also incorporated the use of links to represent the facilitation that Grünermann provides to health care professionals to external sources of medication.
Brand Identity
Colour:
This shade of green draws associations to freshness, nature, trustworthiness and professionalism.
Typeface:
Avenir was chosen as the typeface because of the clean nature of the sans serif font, the balanced weight of each character, and its open and airy feel.
