This out of home advertising campaign for Spotify's Daily Drive Playlist was designed with the intention of converting radio listening commuters to Spotify users.
This project was completed in collaboration with Evan Bowman - Copywriter
The Problem
Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio.
The Solution
Let drivers know that they have control over the music they play, ultimately making their daily commute a more enjoyable and entertaining experience.
The Core Idea
"The ride is an event."
First Composite
In order to turn the dashboard into a stage, it had to appear as though the band was performing to the driver like they would at a concert.
Photo: Freepik
Photo by John Pratt on Unsplash
Daily Drive Car Play UI
Second Composite
This composition was difficult to attain, however with a careful eye and lots of blending, the driver becomes the performer emerging confident from their "stage".
Photo: Freepik.com
Photo by Clem Onojeghuo on Unsplash
Photo: Freepik.com
This project is based on the brief provided by The Young Ones Student Awards.
